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The Trump Kids Effect

I finally watched a replay of Donald Trump Jr.’s speech at the GOP Convention. It was a home run for content and delivery. I especially liked his approach of labeling Clinton as the “risky” candidate. That’s good persuasion. No one wants risk in their lives, and you can make a good case that Clinton brings some. It directly counters the impression that Trump is the dangerous choice.

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Newt’s Plan to Defeat ISIS

Newt Gingrich has a plan to defeat ISIS by destroying the technology in ISIS-held territory. I described a similar approach in this post.

The interesting part of this approach is that it frames the enemy as something from the past. This is more about persuasion than death. All we’d be doing is destroying the technology (and anyone standing near it) that did not originate within Islam. That seems fair to me.

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How Persuaders See the World

When you are trained in the ways of persuasion, you start seeing three types of people in the world. I’ll call them Rational People, Word-Thinkers, and Persuaders. Their qualities look like this:

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Gingrich, Pence, and Monitoring Mosques

Monitoring Mosques

People are outraged because Newt Gingrich suggested that the U.S. government should start monitoring mosques to thwart terrorism. Outrage is a perfectly reasonable response to Gingrich’s proposal if you’re dumb enough to think the government isn’t already monitoring mosques in the U.S. 

How do I know the government already monitors any mosques in which they suspect there might be problems?

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Cop Killers Versus Racists

Trump’s biggest problem in this election so far is that most racists appear to be on his side. At least it looks that way to the public. That awkward perception allowed Team Clinton to brand the Trump campaign as the racist team. Clinton’s strategy of racial politics has been effective. I recently blogged that “crooked” beats “racist” every time, meaning that unless something changes, Clinton has the persuasion advantage.

But today we see in the polls that the candidates are effectively tied. What changed?

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Trump’s Glide Path

Is it my imagination, or has Trump been relatively non-controversial lately?

Do you remember how Trump got lots of free publicity in the past year by saying approximately one outrageous and controversial thing each week, like clockwork? And do you remember how you thought his outrageous approach could never be a winning formula in the general election?

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When Persuasion Turns Deadly

Some of you watched with amusement as I endorsed Hillary Clinton for my personal safety. What you might not know is that I was completely serious. I was getting a lot of direct and indirect death threats for writing about Trump’s powers of persuasion, and I made all of that go away by endorsing Clinton. People don’t care why I am on their side. They only care that I am. 

You might have found it funny that I endorsed Clinton for my personal safety. But it was only funny by coincidence. I did it for personal safety, and apparently it is working. Where I live, in California, it is not safe to be seen as supportive of anything Trump says or does. So I fixed that.

Again, I’m completely serious about the safety issue. Writing about Trump ended my speaking career, and has already reduced my income by about 40%, as far as I can tell. But I’m in less physical danger than I was. 

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The Persuasion Diet

Business Insider has an interesting article on how traditional dieting is becoming less popular. Now people are focusing on health and fitness, with weight management being a side benefit. That’s a big deal because dieting was always the wrong approach to health.

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The FBI, Credibility, and Government

The primary goal of government is its own credibility.

That notion needs some explaining. 

Governments do many things, including building roads, providing social services, defending the homeland, and more. But no matter what the government is trying to accomplish, its macro-responsibility is to maintain its own credibility. Governments without credibility devolve into chaos. Credibility has to be job one. 

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The Crook Versus the Racist

Do you remember the detailed policy proposal that came out of the Clinton campaign last week?

Neither do I.

I’m not saying it didn’t happen. I’m just saying that if Clinton said something about her policies, I didn’t notice. The Clinton campaign has wisely ditched facts and reason for pure persuasion. And it is working.

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