Scott Adams' BlogHow to Beat ISIS with a Hoax
How do you kill the ideas that motivate ISIS?
You can’t do it with reason. You can’t do it with force alone. But you might be able to do it with a hoax. I’ll explain.
In a prior post I explained why ridiculous rumors travel faster than truth, and the more ridiculous, the better. The simple explanation is that truth is usually boring. If you want people to be interested, you need a big lie. You need something so wrong that people think it must be right. The wrongness – the thing that makes the rumor clearly untrue – is the same thing that drives its telling and retelling. We are drawn to the wrongness of it.
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