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How To Know Your Product Will Succeed

People often ask me if it is possible to use the tools of persuasion to predict which types of products or businesses will succeed. I’ll tell you a trick for doing just that. But keep in mind that this is NOT backed by any studies or science as far as I know. This is based on my experience alone, and it is subject to all the usual biases. I recommend looking for the pattern I’m about to describe in your own life to see how often it predicts winners. You might be surprised how well it works.

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