Scott Adams' BlogBattle of the Hats
When Donald Trump ran for president he put his clear, simple message on the front of bright red hats. The message was perfect. The choice of a hat instead of a t-shirt or other garment was perfect. The color red was perfect for his message – bold, sexy, and important. The hats were a master class in branding and influence. Political historians will be referring to Trump’s hats for ages.
Compare that to the Million Woman March. They chose pink because – I assume – it is a bit of an ironic color for women who are fighting for their rights. Women are “owning” pink to rob it of its power to brand them as the so-called weaker sex. At least that’s why I assume they picked pink.
0 Comments
