Posted February 15th, 2017 @ 10:35am in #WhenHub #Persuasion
An interesting article in The Atlantic talks about studies showing that liberals think in terms of fairness while conservatives think in terms of morality. So if you want to persuade someone on the other team, you need to speak in their language. We almost never do that. That’s why you rarely see people change their opinions.
0 CommentsPosted January 6th, 2017 @ 12:10pm in #success #persuasion #startups #product design
People often ask me if it is possible to use the tools of persuasion to predict which types of products or businesses will succeed. I’ll tell you a trick for doing just that. But keep in mind that this is NOT backed by any studies or science as far as I know. This is based on my experience alone, and it is subject to all the usual biases. I recommend looking for the pattern I’m about to describe in your own life to see how often it predicts winners. You might be surprised how well it works.
0 CommentsPosted August 3rd, 2016 @ 3:29pm in #trump #Clinton #persuasion
As amazing as this sounds, I watched a video clip of Dr. Drew explaining to CNN’s Don Lemon that Trump does NOT show signs of insanity or dangerous narcissism. Indeed, as Dr. Drew explained, some healthy narcissism is probably helpful for leaders because they want to be seen as successful. (I have said the same in this blog post, and also this one, which are totally worth another look.)
Is the amazing part of this story that Dr. Drew thinks Trump is probably sane?
0 CommentsPosted July 31st, 2016 @ 9:50am in #trump #persuasion
Here are four articles I know you will enjoy if you have been following my writing on Trump’s persuasion skills, confirmation bias, and hypnosis.
Brendon Marotta looks into my hypothesis that watching the Democratic National Convention lowered testosterone levels in men.
Christina Hoff Sommers describes six feminist myths that science-denying supporters of Clinton believe.
Aedonis Bravo digs into the allegations that Trump is a racist. It’s a great case study in confirmation bias.
Erica Goode in the New York Times tells us how science confirms that hypnosis has powerful effects on the mind.
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You might enjoy my book because I am drinking a cup of coffee right now, and you love coffee.
0 CommentsPosted July 11th, 2016 @ 9:19am in #fitness #diet #Trump #persuasion
Business Insider has an interesting article on how traditional dieting is becoming less popular. Now people are focusing on health and fitness, with weight management being a side benefit. That’s a big deal because dieting was always the wrong approach to health.
0 CommentsPosted June 30th, 2016 @ 11:38am in #brexit #Trump #persuasion
I have to confess that I wasn’t paying attention to the Brexit issue until after the United Kingdom voted to leave the European Union. I wondered why so many folks from England had been asking me what I thought of the persuasion angle the Brexit “Leave” side was using. I always responded that I wasn’t following the topic and had no opinion.
0 CommentsPosted June 30th, 2016 @ 8:01am in #Trump #persuasion #influence #hypnosis #pets #psychology
I often write about the importance of context. Watch how important context is to my dog, Snickers.
And yes, humans are almost as easily influenced by context. They just don’t realize it.
If you like this video, there is no reason to believe you would also love my book and recommend it to everyone you know. And remember to check out the larger Persuasion Reading List I put together for you.
0 CommentsPosted April 13th, 2016 @ 10:28am in #bono #ISIS #Trump #persuasion
Bono suggests using comedy to fight ISIS. The idea is completely stupid except for the fact that it is totally genius. I agree with Bono that psychology (persuasion) is the key to beating ISIS. I wrote about it here.
You shouldn’t be surprised when Bono is right. He has a genius-level IQ. Or to put it another way, if you think Bono makes no sense – about anything – the odds are good that the problem is on your side.
Bono is the real deal – a Master Persuader all the way down to his DNA.
Bono’s suggestion to send in Chris Rock, Amy Schumer, and Sasha Baren Cohen to defeat ISIS is pure Trumpian hyperbole by design. Bono made it visual so you would remember it, and so you would quote it. He isn’t seriously suggesting we send stand-up comedians to war zones. The fact that you think he MIGHT be serious is the genius of it. That’s what makes you talk about it.
Listen to Bono’s quote about maleness, and about the power of mocking. He’s spot on.
How powerful is mocking as a tool of persuasion? It’s hard to say, but if you look at the growth of business books in the 1990s you might find that the growth stopped at about the same time Dilbert came on the scene and mercilessly mocked the industry. Maybe the business book industry had just run its course. Maybe it was a coincidence. But I can tell you I have gotten hundreds of email messages from managers and authors who say they cancelled plans because they imagined how those plans would sound when mocked in a Dilbert comic.
Mocking is powerful force. And it has special power among the young.
Could we mock ISIS out of existence, thus killing it as an idea?
I say yes. I’m with Bono. Take him seriously.
0 CommentsPosted September 24th, 2015 @ 10:58am in #Trump #persuasion #hypnosis
Update: New Book added: Impossible to Ignore
Background: Readers of this blog have been asking for a reading list to learn more about hypnosis, persuasion, and influence in general. This is the start of the list. I will update it over time.
If you wonder why people are asking a cartoonist about persuasion, it is because I am a trained hypnotist, and mention it often in the context of blogging. I have also studied the various tools of persuasion for years because it is directly applicable to my job as a writer.
0 CommentsPosted September 3rd, 2015 @ 11:08am in #persuasion #Trump
Today I offer you a new and probably different filter for interpreting your reality. You can try the filter in the same way you would try on a new pair of sunglasses. See for yourself if the new filter fits the data better than your old one. This is for entertainment only. Science is probably at a different URL.
What follows is a description of some of the tells for cognitive dissonance. If any of what follows is accurate, it might set you on a path that changes your life in delightful ways. Or maybe reading this post will do nothing but leave you with less time to interact with other people. Either way, you’re welcome.
This might be a lucky day for you.
Pay attention.
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