About a year ago I told you that Donald Trump would change far more than politics. I predicted that he would change your understanding of the human condition and your role in reality.
Back then, I couldn’t explain what I meant. You didn’t have the mental framework to hold this new idea – unless you were a trained hypnotist or a cognitive scientist. The ideas were too radical.
Until now.
0 CommentsRead this short article then read this new book by Robert Cialdini (the Godzilla of persuasion).
Seriously. Change your plans. Read this book. Thank me later.
Yesterday I told you why Clinton’s label of “dark” for Trump’s convention speech was such a well-designed linguistic kill shot. It is so good, in fact, that I speculated it was designed by the Godzilla of persuasion – who I did not name.
0 CommentsI often write about the importance of context. Watch how important context is to my dog, Snickers.
And yes, humans are almost as easily influenced by context. They just don’t realize it.
If you like this video, there is no reason to believe you would also love my book and recommend it to everyone you know. And remember to check out the larger Persuasion Reading List I put together for you.
0 CommentsHow do you kill the ideas that motivate ISIS?
You can’t do it with reason. You can’t do it with force alone. But you might be able to do it with a hoax. I’ll explain.
In a prior post I explained why ridiculous rumors travel faster than truth, and the more ridiculous, the better. The simple explanation is that truth is usually boring. If you want people to be interested, you need a big lie. You need something so wrong that people think it must be right. The wrongness – the thing that makes the rumor clearly untrue – is the same thing that drives its telling and retelling. We are drawn to the wrongness of it.
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Scott Adams' Blog
