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#election

Election Notes (Trump and Stuff)

In no particular order.

Trump the Incumbent

When Trump hosted Saturday Night Live, his opening skit involved a future fantasy with Trump as president doing great things. As regular readers of this blog noted that night, he made you think past the sale. I assume Trump was involved in approving or suggesting that theme. Brilliant persuasion technique. Probably his best move so far.

In the minds of many, Trump is already running as an incumbent president. He simply seems as if he already has the job. Trump has made you think of him as both the sitting president … and an outsider… at the same time. Hypnotists use this method so the subject will embrace the interpretation with the greatest personal appeal. Do you like Trump for being an outsider, or do you like him as the incumbent president of your imagination? Pick one. 

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