Scott Adams' Blog

Bernie Sanders Turns on the Iowa Afterburners

Posted January 21st, 2016 @ 12:01pm in #Trump #bernie2016

As I have taught you, persuasion can be ranked like this:

1. Identity (best)

2. Analogy (okay)

3. Reason (useless)

Bernie Sanders had been operating in the lower two categories along with Hillary Clinton. But his new ad, set to a Simon and Garfunkel tune, is pure identity (America!) and pure gold.

That should put him over the top in Iowa, according to the Master Persuader filter.

Read More »

The Candidate Supporter Stereotypes (Master Persuader Series)

Posted January 14th, 2016 @ 9:10am in #Trump #hillary2016 #bernie2016 #ted cruz

Under the Master Persuader filter, where reason is an illusion, I like to watch how stereotypes are shaping up in order to know what’s really happening.

Forget about policies for now. Let’s look at the stereotypes we are starting to form in our minds for the major candidates.

Read More »