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Vote with a Friend (for safety)

The odds of mischief and violence on election day this year are alarmingly high. For your safety, I recommend that you don’t wear any Trump-related hats or clothing. That’s just asking for trouble. 

You might also want to meet a friend or family member near your voting place so you can vote together, just to feel safer. To make it easy to meet up with a friend, I recommend using my start-up’s new app: WhenHub. (It’s free.)

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The Dehypnotizing has Begun

I’m getting reports that people have successfully used my blog post that is designed to dehypnotize Clinton supporters. If you want to try it yourself, here are some tips for maximizing the effect.

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Trump the Closer

I had been wondering if Trump was planning some sort of special closing argument. He did not disappoint. In my opinion, his final ad is the political ad of the year, if not the best ever. Watch it here first and I’ll include my thoughts below.

https://t.co/WvTLumkqxO

Here’s what makes this ad so special:

1. Trump delivers his lines perfectly, like an experienced actor. We haven’t heard him like this before. You probably didn’t think he had this in him. He stays calm and assured, but not cocky. That is an effective counter-framing to Clinton’s framing of Trump as an unpredictable madman. Here Trump comes off as perfectly reasonable and deeply empathetic. 

2. The timing is perfect. This race went so low that even the trolls were starting to gasp for oxygen. Trump made us wait for relief – Hollywood style. He made us crave civility and sanity. And just when we thought it was out of reach, he goes ultra-positive.

But here’s the best part. Clinton has no good options to counter this message. If she stays dark, Trump finishes as the inspirational one. If she tries to match his positive message, she has little chance of doing it this well. 

3. While Obama is out talking about his legacy, and Clinton is out talking about making history as the first woman president, Trump (the narcissist) asks for the American people’s help in draining the swamp and making America great again. That’s one heckuva contrast to end on.

4. The writing for Trump’s speech is great. The editing is great. The production is great. The visual artistry is fantastic. This one will be studied for a long time, not only for its persuasion excellence and production values but also for its strategic timing. 

5. Trump’s strongest message at this point is that Clinton is corrupt in a variety of hard-to-explain ways. People don’t need to understand the details. They just have to hear the message enough. This video uses visual persuasion perfectly to portray the halls of power and corruption versus the people united. The color red is exceptionally well-used. It activates us.

You just witnessed something special. 

You might enjoy my book because Trump’s video was well-made.

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Unhypnotizing a Clinton Supporter

Today I teach you how to unhypnotize a Clinton supporter.

Keep in mind that the strongest form of persuasion is fear. Clinton’s team of persuaders has convinced her followers that Trump is dangerous. If you remove that part of her spell, Trump wins. Here’s how.

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Same Candidates, Different Worlds

Last night I was comparing campaign coverage on CNN and FOX News. It was like seeing two different realities.

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The Persuasion Scorecard Update - One Week Out

As I have taught you over the past year, the strongest form of persuasion involves fear. And the stronger the fear, the better the persuasion. For example, in the primaries, the biggest physical-fear story on the Republican side was terrorism and immigration risks, and that favored Trump’s bad-ass messaging. Result: Trump got the nomination.

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Candidate Risk Assessment

Imagine you lived in a world in which no one except one senior citizen ever drank alcoholic beverages. Would you think it is a good idea to choose this one person – the only drinker in the world – to be in charge of the nuclear arsenal?

No, that would be crazy. We know alcohol impairs judgment. And a president is on-call for emergencies 24-hours a day. Alcohol plus life-and-death decisions is a dangerous combination.

The only reason social drinking (or worse) is not automatically disqualifying for the Commander-in-Chief job is because … wait for it … many of us also drink alcohol. Or most of us do – at least enough to consider it normal behavior and socially acceptable. 

We Moist Robots like to judge the world through filters that assume we are the standard for normal and sensible behavior. And because many of us drink – as do most of our role models – we figure it must be okay for a President to drink.

It isn’t. 

Because of nuclear codes and terror attacks and whatnot.

In most presidential elections, voters have a choice of one social drinker or the other social drinker. Risk-wise, that’s a tie. But this election features a candidate who is known to like her alcohol versus a candidate who has reportedly never had a drink, an illegal drug, or a cigarette. And that means alcohol can be considered in the risk assessment.

I would argue that alcohol consumption is the biggest risk differential in this election. We’re just blind to that risk because alcohol is socially acceptable. But even in your own life, you see alcohol being the force behind unwanted pregnancies, drunk driving, bar fights, domestic abuse, sexual abuse, and just about every bad decision you’ve ever made. If we humans were even a little bit objective we would never select a leader who is likely to be impaired by alcohol several hours per week, including the workday. (Allegedly.)

Here’s a quick summary of the other risks, organized by candidate. I’ll rank them from 1-10 with 10 being “drinks alcohol.”

Trump Risks

1. No political experience in office (4)

2. Might say something insulting to another leader (3)

3. Might go nuts for the first time in his 70-year life. (2)

4. Aggressive negotiating stance might cause trouble (5)

5. Might institute some racist/sexist/homophobic policies (0)

6. Doesn’t do his homework on the issues (3)

7. Health problems (5)

8. Budget deficit expands to deadly proportions (6)

9. Might cause a race war (3)


Clinton Risks

1. Perpetual scandals and investigations. (5)

2. Health problems for Hillary Clinton (7)

3. Health problems for Bill Clinton that become distractions. (7)

4. Scandals for Bill that distract (8)

5. Big donors to Clinton Foundation rely on wars to make money (9)

6. Clintons are relatively easy to blackmail. (8)

7. Budget deficit expands to deadly proportions (8)

8. Immigration policies are more likely to allow in terrorists (9)

9. Drinks alcohol (10)

I didn’t include Climate change in the risk assessment because neither candidate is likely to do much about it. 

You can do your own risk assessment and play with the estimates. This is subjective stuff. My only point is that the consumption of alcohol is the biggest risk variable.

Video of Clinton allegedly drunk in the morning.

Video of Clinton allegedly drunk while wondering why she isn’t 50-points ahead.

Wikileak email about trying to sober-up Clinton at 4:30 PM.

Video of Clinton allegedly passing out drunk at 911 ceremony.

Images of Clinton drinking socially.


You might enjoy reading my book because of social proof. And by that I mean other people like it.

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James Comey - As seen through the Persuasion Filter

If you’re following the news, you know FBI Director James Comey announced that the FBI found a bunch of emails on Anthony Weiner’s laptop.

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About Leadership

An anxious world watches, and waits, while the American public does its best to select a new leader. Perhaps it would help the process if we agree on what a good leader is.

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A Lesson in Cognitive Dissonance

A few days ago I tweeted a message that induced cognitive dissonance in a lot of Twitter users and some of the bottom-feeding media (Salon, HuffPo). This is a good case study for understanding the phenomenon. Here’s the tweet:

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